Ad 1 - UltraTune Kids
This ad uses play on words to get the message across. This ad may have had the main actors voice ADR’d as it’s such a direct sound and there's no background ambient noise at all from the surroundings, but it may have just been a boom mic. The sounds are all diagetic. I’ve only put two tracks on the chart even though the knocks and bumps from the kids could be considered another track, but I included it in with the kids.
This ad uses play on words to get the message across. This ad may have had the main actors voice ADR’d as it’s such a direct sound and there's no background ambient noise at all from the surroundings, but it may have just been a boom mic. The sounds are all diagetic. I’ve only put two tracks on the chart even though the knocks and bumps from the kids could be considered another track, but I included it in with the kids.
Ad 2 – SAAB. Born from jets
The ad is filled with direct sound consisting of a lot of sliding and shifting of metal plates that originate from the car itself. I didn't mark each detail in this 'sliding metal soundscape' as it was so detailed in it's structure, but it is worth noting and being aware of the fullness and complexity of the finished sound which would no doubt have been layered with various different elements. There is a background music track playing the entire time. The whole ad, apart from the narration, is produced sound. This isn’t sound a normal car makes. Again, this is diagetic sound but is it hyper-real. The doors slamming could probably have been foley work.
I chose these two ads for their completely differing styles and sound content. The first is very simple, but to the point in it’s message while the second is very produced and has a lot of sound production in it.
Haines, Christian. 2007. “AA1-Scene Sound.” Seminar presented at the University of Adelaide, 14th August.
The ad is filled with direct sound consisting of a lot of sliding and shifting of metal plates that originate from the car itself. I didn't mark each detail in this 'sliding metal soundscape' as it was so detailed in it's structure, but it is worth noting and being aware of the fullness and complexity of the finished sound which would no doubt have been layered with various different elements. There is a background music track playing the entire time. The whole ad, apart from the narration, is produced sound. This isn’t sound a normal car makes. Again, this is diagetic sound but is it hyper-real. The doors slamming could probably have been foley work.
I chose these two ads for their completely differing styles and sound content. The first is very simple, but to the point in it’s message while the second is very produced and has a lot of sound production in it.
Haines, Christian. 2007. “AA1-Scene Sound.” Seminar presented at the University of Adelaide, 14th August.
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